RiNo Grog Shop

Grog Shop is a wine and craft beer shop based in the RiNo neighborhood of Denver, dedicated to providing Denver with minimal intervention, zero additive wine spirits and craft beer. Since its founding in 2023, Grog Shop has built a strong reputation for their incredible selection of spirits, placing an emphasis on educating people about unique, delicious, and reasonably priced products.

After partnering with Grapevyn, Grog Shop leveraged local influencer marketing to drive engagement, increase brand awareness, and attract new customers. Through strategic influencer collaborations, they were able to connect with the local community while building awareness around their unique selection of wines and spirits.

People Reached

154,000+

Engagement Rate

15%

Marketing Cost

$99

Before Grapevyn, we struggled to get in front of the right people. Using the platform changed everything—it got us more local exposure while also creating a real connection with our customers.

Michael Levy

Owner of RiNo Grog Shop

Founder's Journey & Business History

Two brothers, Michael and David Levy started Grog with a passion for allowing accessibility into the world of fine wines and spirits. Placing an emphasis on supporting traditional wine producers who put a modern twist into their product, they ensure their unique selection caters to the novice wine drinker, the expert, and everyone in between.

From the beginning, Grog Shop focused on their unique offering of the best wine and beer from around the globe. While the business gained some traction through word-of-mouth and traditional marketing, Michael and Dave knew they needed a more effective way to reach and engage their target audience.

How the Business Used CreatorPad to Grow

When Grog Shop first discovered Grapevyn, they were looking for a way to reach more locals and increase customers who loved wine and craft brews just as much as them. Before partnering with Grapevyn, Michael felt that traditional marketing would be a waste of budget because service businesses often get lost in the shuffle when using tools like Meta ads or local publications. Michael believed that using these traditional methods could make the store come across as just another wine shop, rather than the unique shop that he's carefully crafted.

By using Grapevyn, they were able to connect with local influencers who genuinely resonated with their brand. Through carefully selected partnerships, these influencers showcased Grog Shop's offerings in a way that felt organic and authentic, leading to increased interest and engagement from potential customers.

One of their first campaigns involved collaborating with two food & beverage influencers to promote the shop. The response was immediate. Grog Shop saw increased engagement on their socials in the form of followers, likes, and comments, as well as increased foot traffic from the campaign.

On one of their campaigns which offered a free bottle of wine, Grog saw droves of traffic looking to take up the offer that they saw from the creator who they collaborated with.

With Grapevyn's easy-to-use platform, Grog Shop was able to:

Find and connect with relevant local influencers who matched their brand's style and audience.

Track performance metrics to see which campaigns were driving the most engagement.

Optimize future influencer partnerships based on real-time results.

By leveraging these tools, Grog Shop was able to run successful, data-driven marketing campaigns without the complexity of managing influencer partnerships by hand.

Scaling for the future

The success of their influencer campaigns has led Grog Shop to incorporate influencer marketing as a long-term strategy. They continue to explore new partnerships, experiment with different types of content, and expand their reach within the local community. Looking ahead, they plan to launch even more campaigns with local influencers to have a steady supply of content while also tapping into the local community. With Grapevyn's platform making influencer marketing seamless, they're confident in their ability to keep growing and reaching new customers.