Flee the Flock
FTF GOODS is a curated goods and gift shop based in the RiNo neighborhood of Denver, dedicated to providing the community with high-quality, curated goods. Since its founding in 2024, FTF GOODS has built a strong reputation for being a one-stop destination for an exclusive selection of home goods, barware, travel gear, outdoor essentials, self care, everyday carry items, and more.
After partnering with CreatorPad, FTF GOODS leveraged local influencer marketing to drive engagement, increase brand awareness, and attract new customers. Through strategic influencer collaborations, they were able to connect with the local community while building awareness around the brand, and Backyard on Blake area where the store is located.
People Reached
56,000+
Engagement Rate
22%
Marketing Cost
$99
As a small business, we struggled with additional marketing tactics that had a personal feel. Grapevyn helped us connect with local influencers who truly understand our audience—and the results have been great.
Jesse Holmes
Owner of Flee the Flock
Founder’s Journey & Business History
Jesse Holmes started FTF GOODS with a passion for quality goods and a vision to provide the community with handpicked products that promise to stand out and elevate your lifestyle with their carefully curated blend of the practical and exceptional.
From the beginning, FTF GOODS focused on curating products that strike a balance between design and function to ensure he’s providing the community with things that look good and work well. While the business gained some traction through word-of-mouth and traditional marketing, Jesse knew they needed a more effective way to reach and engage their target audience.
How the Business Used Grapevyn to Grow
When FTF GOODS first discovered Grapevyn, they were looking for a way to increase awareness of the store and bring in more foot traffic. Traditional advertising methods weren’t delivering the engagement they needed, and social media growth was stagnating as Jesse navigated running a full time business while also needing to keep up with socials.
By working with Grapevyn, they were able to connect with local influencers who genuinely resonated with their brand. Through carefully selected partnerships, these influencers showcased FTF GOODS offerings in a way that felt organic and authentic, leading to increased interest and engagement from potential customers. One of their first campaigns involved collaborating with an awesome local creator to showcase their store, and the area they are located in RiNo. The response was immediate. FTF saw an increased following and mentions on socials, as well as increased visibility from all of the community coverage.
With Grapevyn's easy-to-use platform, FTF was able to:
Find and connect with relevant local influencers who matched their brand’s style and audience.
Track performance metrics to see which campaigns were driving the most engagement.
Optimize future influencer partnerships based on real-time results.
By leveraging these tools, FTF was able to run successful, data-driven marketing campaigns without the complexity of managing influencer partnerships manually.
Scaling for the future
The success of their campaigns has led FTF to incorporate Grapevyn as a long-term strategy. They now continue to explore new partnerships, experiment with different types of content, and expand their reach within the local community.
Looking ahead, they plan to explore working with even more local influencers to add awareness to their most important sales seasons throughout the year. With Grapevyn's platform making hyperlocal marketing seamless, they’re confident in their ability to keep growing and reaching new customers.
See the Posts on Social
Influencer marketing used to feel out of reach for a small business like ours until we found Grapevyn. Now, it’s an important part of our marketing strategy, and we’re excited to keep growing with it.
Jesse Holmes
Owner of Flee the Flock
